OtterBox Symmetry
Created a new product line aimed at expanding brand reach into new and more stylish consumer targets, including developing a platform for graphics. We designed the initial concepts for the product line, drove technical development, and then set the visual brand language for the series. Owned ongoing creative direction and design oversight as the product line was applied across new devices. Created concepts and provided direction for extensions to grow the overall product line, which expanded to be a large portion of overall company revenue.
Client
OtterBox
Creative Direction
Design Strategy
Product Concept
Aesthetic Development
Wake - Ocean Plastics
Sustainable initiative to create products of plastics reclaimed from the ocean to incentivize ocean cleanup and waste stream reduction. Cases and watch bands for the LifeProof brand made from recycled ocean plastics. Expressive aesthetic treatments to draw attention to the cause the products support.
Client
LifeProof
Design Strategy
Sustainable Design
Product Concept
Aesthetic Development
OtterBox Pursuit Series
Created a higher end product to support the rugged category the company is most known for. Started with user centered design to create a product that provides maximum protection in an easier to use and slimmer package. Worked with mechanical engineering to preserve design intent and ensure launch success.
Client
OtterBox
Concept Design
Aesthetic Development
User Interaction
